Events & Exhibitions

Throughout the UK there are many medical events & medical exhibitions occurring right across the sector, you can see these by clicking here>>>

Being seen at relevant medical exhibitions is very important - it shows your audience that you are there, that you are a Key Player & they see you alongside others within your industry. It would look especially bad if your target audience see your competitors at an event and not you attending.

Choosing the right sort of stand is also very important - the stand needs to suit the medical exhibition and the audience that is going to be visiting the medical event. There are many types of stands available (popup, banner stands, shell scheme, bespoke stands) and these vary in the price & size they come in. Different stands send out different messages & ensuring you are sending the right message it the first thing to think about.

Ensuring a good position at an event is going to have a big impact on the foot flow through your stand; if you are tucked away in a corner, do not be surprised if there is a shortage of visitors. Having a stand near to the entrance, or near catering facilities (a restaurant or tea stall) will ensure people see your stand and gives the opportunity to browse or collect a brochure.

Making sure you have enough staff manning your stand will give visitors the chance to ask questions and get answers (without having to wait for someone to be free, or worse still, come back later because the sole member of staff has left the stand for a cup of tea or to answer a phone call). Another thing to bear in mind is the right number of staff for the stand; too many staff can be overwhelming & deter visitors from visiting or collecting a brochure.

Finding an excuse to draw attention is a good way of creating interest. The goal is to get people onto the stand, so your staff can engage in conversation so looking at ways to attract them is important. Offering free give always is popular - something innovative and cost effective can work wonders. An MP3 player or USB memory stick are popular and tend to work better than things like pens or golf balls (but beware of students or other exhibitors taking your stock). Giving away free drinks or having a small bar always seems to get people onto stands. For some hiring a professional actor or model can create interest and bring people onto the stand. For some, something like a magician or a themed character can draw attention (whether this be something unique or a member of staff dressed up as a superhero for example).

Make the most of all opportunities, medical exhibitions are expensive so do ensure staff come across as happy, presentable, approachable & not sitting around or talking to their friends, or off looking around to kill time. Consider banning mobile phones on the stand, as there is nothing as off putting as a member of staff talking to a partner or laughing out loud or texting when they should be representing your firm. Make a note of all visitors to the stand (either with a scanner, which many events have available; or by writing the name & contact number of the visitor) as these are your prospective customers - who may at some point want to talk business with you whether now or in the future.

Consider using other marketing services around an event like a mail shot to let people know you are due to attend, a mail shot following up the event & thanking visitors for coming to the stand and if possible a telemarketing campaign to chase hot enquiries. If this is of interest The Medical Marketing Group can help stear you in the best direction to find a specialist for you.

• Develop creative new ideas to get your stand noticed and to make an impact
• Design colourful, attractive stands to communicate your message quickly
• Train staff in best practice handling of new contacts & enquiries
• Utilise telephone activity before & after the medical event for the best possible results.

Do you need help or advice?

Feel free to search medical exhibition & medical event specialists by selecting from the area of the country at the top right of this page or by filling in the enquiry form below for us to assist with your need or requirement. The Medical Marketing Group is here to help you find the right specialist for your business.

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