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Home > Medical Marketing > Case Studies Medical Marketing Case StudiesRead medical marketing case studies from our members: A Healthcare Comany | Case study by "Base Connections""The client required Base Connections’ help in looking at new ways to expand their client database. They were able to supply warm leads for Base Connections to work with." Ansell Healthcare | Case Study by 'DeFacto'"In order to promote the benefits of the Ansell surgical glove range, De Facto developed an interactive Budget Holder Tool Kit including a cost-benefit model, ‘live’ example hospital usage data and product characteristics brochures." Arla Foods | Case Study by "Biss Lancaster""Activity included GP surgery waiting room poster campaign, presence at the British Dietetics Association (BDA) Annual conference sponsoring teas & coffees to promote.." Bayer Healthcare Levitra | Case Study by "Biss Lancaster""Model, actress & icon Jerry Hall launched as the Bayer Global ambassador, visiting ten countries in 2006. New clinical studies launched supporting the couples solution messaging, including CONFIRMED, the first head to head comparator trial with Viagra" Dentsply | Case Study by "Looker Creative Communications""Through powerful creative treatments, and the design of an exciting sub-brand, we gave Dentsply’s marketing communications a new lease of life in key product lines." Dj Ortho | Case Study by "Looker Creative Communications""The approach was so successful that sales promotion continues to form the basis of dj Ortho’s marketing." DOCKLANDS CLINIC | Case Study by "UK Branding""The revised brand has helped DCC as one of the major players in this growing market sector. The improved perceptiuon has allowed the business to expand into the high end of the market competing with the top major london clinics" Elave | Case study by "Toast PR""Toast PR linked up with the British Skin Foundation and commissioned research into the number of chemicals women are exposed to everyday, through the use of toiletries and skincare." Kemcare | Case Study by "Mainstream Marketing""MMG notified MainStream Marketing of KemCare’s requirements in an email on 30 January 2008 and the process went into action." Kimberly-Clark | Case Study by "Biss Lancaster""The feedback on the pack was extremely positive, with 73% of recipients questioned, saying that the pack was “extremely valuable” and 82% saying that they would be keen to receive materials from Depend in the future." LCG BIOSCIENCE | Case Study by "UK Branding""Bold colours were used with interesting ‘pharmaceutical’ photograpthy to create a marcoms that are both contemporary and striking." Leonard Cheshire Disability | Case Study by 'Creative Marketing Services'"Leonard Cheshire are Britain's largest disability charity. With 235 homes and services, six regional offices, a head office and an overseas network they are one of the UK's biggest charities and CMS are proud to have been making a difference for them since 1995." MELDFORM METALS - Rare Earth Science | Case study by "UK Branding""The new image has launched Meldform, clearly defining a dynamic business to staff and customers and investors" Merck Santé | Case Study by 'DeFacto'"De Facto recommended creating a unified theme to be used across all marketing communications – ‘Simple, Proven, Control’. This was also used as the title for a regular series of advertorials in international diabetes publications." Micro Medical | Case Study by "Looker Creative Communications""Our taskwas to use a variety of media to launch and promote the products, in a style that matched the nature of the products – with distinctiveness, flair and professionalism." Mobility Plus | Case Study by 'Creative Marketing Services'"In 2005 we were approached by this small regional player on the basis of what we had achieved in turning a West Yorkshire stair lift company into the national number three brand (an IPA effectiveness awards paper deals with that story)." Nicola Jane | Case Study by 'Bottle PR'"For over 23 years, Nicola Jane has been helping to restore women’s confidence after breast surgery with high quality, post-mastectomy fashion." Micro Medical | Case study by "Looker Strategic Communications""By adopting a consistant brand image, Midco Medical have been able to position themselves as a major player in their field" Pentax Life Care| Case Study by 'DeFacto'"De Facto created a two part promotional video entitled PENTAX Endoscopy: The Inside Story, containing interviews with, and opinions from, current users of the PENTAX endoscopy product range." Sanofi Aventis | Case Study by "The Telemarketing Company""Sanofi-Aventis's requirement was to capture orders by telephone for their flu and pneumo Seal On Nasal Plugs | Case study by "Toast PR""Toast PR identified that sufferers of bleeding disorders would be a key customer audience for the product, as these conditions are often associated with frequent nosebleeds." Septodont | Case Study by "Looker Creative Communications""As part of a major European brand of dental products Septodont UK’s distributors required distinctive and effect communications to differentiate themselves from the competition, where the target market is very discriminating." The Cough Mixture | Case Study by 'Creative Marketing Services'"Sadly we're not allowed to reveal the name behind this case study which involved the brand repositioning of an old (and some would say staid) cough mixture brand. With sales in steady decline, hit by the more aggressive marketing of larger brands and the successful launch of own label brands, our product required a lot of tlc." Tinsley Medical Instruments | Case study by "Looker Creative Communications""Tinsley Medical Instruments have a world class product used in the testing of eye sight – so they needed a brand and identity to go with it."
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